Toronto archive
Listen to the audio edition or explore the complete video archive.
Podcasting / What Would It Cost?
Conversations in Toronto & Florida.
Two podcast editions, built from the identity to the finished episode. Branding, multi-camera filming, editing, motion graphics, promotional content and distribution for What Would It Cost? in Toronto and Florida.
Podcast management & syndication
One production. Many places to listen.
A filmed conversation becomes a full video episode, an audio release and promotional clips. We handled the supporting artwork, episode assets and distribution across podcast platforms.
Florida archive
The Florida series, with its own identity and episode archive.
The work
A complete podcast production.
From the first identity to the final release, we helped turn What Would It Cost? into a complete series. The work brought together multi-camera conversations, sound, full-episode edits, animated titles, cover artwork and promotional content.
Toronto and Florida share the same idea, with distinct identities and conversations in each city. Behind the episodes: the assets, organisation and distribution that keep a podcast moving.
Hosted by Nick Regina, with Michael Succurro joining the Toronto conversations, What Would It Cost? brings business owners, real-estate professionals and entrepreneurs into the same room. The Florida edition takes that conversation south, with selected full episodes including Killian Grondin and Daniel G.
Our part.
- DesignToronto & Florida identities, cover artwork and motion graphics
- Film & productionMulti-camera filming, sound and full-episode editing
- CreativeEpisode thumbnails, promotional clips and release assets
- PodcastingPodcast management and audio syndication
See the production
Original episodes promo.
What Would It Cost? · 2022
Original Toronto set.
Conversations with Virginia Munden, Carlo Parentela and Sergio Galli.
What Would It Cost? Toronto
Later Toronto conversations.
Creative businesses, hospitality and the people shaping Toronto.
What Would It Cost? Florida
Conversations in Florida.
Entrepreneurs, real estate and life beyond the expected, from Florida.
Branding & motion
Three distinct identities.
The original Toronto identity, the Toronto TLN rebrand and the Florida edition. Artwork and animations, together in each version.
Toronto
Original branding
The white monogram and wordmark on dark blue, as seen in Episode 2.
Toronto
TLN rebrand
The black-and-white WWIC identity, with Nick and Mike on the cover.
Florida
Florida identity
A separate pink neon identity for the Florida edition, hosted by Niels Dekker.
Explore our work
Keep exploring.
Work with us